At a Glance

LUNAESCENT is a patented touch-free skincare delivery system and applicator designed for hygienic, precise, and efficient application of skincare, medicated topicals, SPF, and makeup. Featuring two interchangeable silicone pads, it combines skincare application and massage in one versatile tool for consumers and skincare professionals.

Who is Raana Gregg?

Meet Raana Gregg, Founder and CEO of LUNAESCENT.

About LUNAESCENT

For Raana, the journey to LUNAESCENT was a deeply personal one. An attorney by trade, she began looking for a better way to apply topical medications when her son developed severe eczema.

His treatment involved prescription topical steroids, which Raana applied using her fingers. Over time, she experienced significant irritation and dermatitis on her own hands, raising concerns about repeated contact with medicated products. She also recognized the difficulty of controlling how much medication was being applied to her young son and how much remained on her fingers rather than reaching the intended treatment area.

She began searching for a reusable, hygienic applicator that would allow her to apply products without direct finger contact. But despite searching domestically and internationally, she couldn't find a tool that met her needs.

So, she created it.

The result was LUNAESCENT, a patented touch-free applicator and skincare delivery system designed to improve hygiene, precision, and product efficiency. The device features a pivoting head and two interchangeable, reusable pads made from nonporous, platinum-grade, food-safe silicone. The smooth pad is designed for applying skincare, SPF, makeup, and medicated topicals, while the textured pad provides gentle massage and cleansing. Both pads can be warmed or cooled to enhance the sensory experience.

What began as a solution to a personal challenge evolved into a versatile skincare innovation with applications far beyond Raana's original vision. Today, LUNAESCENT is used by consumers and skincare professionals, including estheticians, dermatologists, plastic surgeons, and medspa practitioners.

Raana's Journey

Raana has built LUNAESCENT using a lean, founder-led operating model, working with specialized independent contractors and outside professionals as needed. As a self-funded business, she has been intentional about managing resources while investing in the expertise necessary to grow the brand.

This approach has allowed her to remain closely involved in product development, customer relationships, and business strategy while building a foundation for future expansion.

Business Growth and Revenue Strategies

The E-Commerce space was entirely new to Raana. Coming from a legal background rather than marketing or consumer products, she had to learn the complexities of building an E-Commerce brand from the ground up.

One of her most valuable discoveries was that E-Commerce creates a two-way conversation between a business and its customers.

Raana was able to get her product in front of people around the world quickly and show them what she had to offer. But on the opposite side of it, she also had customers reaching out to her with questions, experiences, and more. They were using the product for things she'd never expected and sharing those stories with her.

That ongoing exchange has become an important source of insight, helping her identify new applications, refine product education, and better understand the diverse needs of LUNAESCENT's customers.

Spending Extra Time

As LUNAESCENT continues to grow, Raana would like to dedicate more time to the strategic responsibilities of being a founder, particularly developing partnerships, expanding professional distribution, and building relationships with skincare brands and luxury spas.

These opportunities are already an important part of LUNAESCENT's growth. The challenge is creating the operational capacity to pursue them more extensively while continuing to manage the demands of a growing business.

AI has become a valuable resource in that process, helping Raana streamline administrative work, accelerate research, and improve efficiency. By reducing time spent on routine tasks, she can devote more attention to strategic initiatives and relationship-building.

LUNAESCENT's CX Philosophy

For Raana, exceptional customer experience begins with treating every customer as an individual rather than simply a transaction. From the earliest days of LUNAESCENT, she has placed a strong emphasis on personal communication, thoughtful follow-up, and making customers feel welcomed into the brand's community.

Because LUNAESCENT introduces a different approach to skincare application, education is central to the customer experience. Raana wants customers to understand the product's versatility, how to use each interchangeable pad, and how the applicator can fit into their existing skincare routines.

That commitment extends beyond the purchase. Through educational content and her LIVE WITH LUNAESCENT series, Raana brings together skincare professionals, physicians, scientists, and industry experts to explore skin science, product application, and emerging conversations in skincare and wellness.

For Raana, customer experience is not just about resolving questions or concerns. It's about building trust, providing ongoing value, and helping customers get the most from their purchase.

Stories of Success

One of Raana's earliest customers contacted her approximately three years after purchasing his applicator because the silicone pads had become loose and were no longer fitting securely.

Recognizing that the pads had likely stretched with extended use, Raana sent him a complimentary replacement set as a gesture of appreciation for being one of LUNAESCENT's earliest supporters.

The customer was delighted by the unexpected gesture and began recommending the company to others. For Raana, it reinforced the value of going beyond what customers expect and building relationships that last well beyond the initial sale.

Another memorable story came from a dermatologist who described a patient with a history of melanoma who was reluctant to use sunscreen because he disliked getting it on his fingers. After being introduced to LUNAESCENT, the patient reportedly became more consistent with sunscreen application because the applicator allowed him to avoid direct finger contact with the product.

Stories like these remind Raana that seemingly small improvements in how products are applied can make a meaningful difference in people's daily routines.

Innovation and Adaptability

For a self-funded, growing business, continuous improvement and adaptability are essential. Raana is focused on expanding operational automation, strengthening professional education, and creating scalable resources to support LUNAESCENT's growth.

One priority is developing additional training and educational materials for estheticians and other skincare professionals who incorporate LUNAESCENT into their services. Although the applicator is intuitive, understanding its full versatility and integrating it into professional treatment protocols can benefit from hands-on demonstrations and structured education.

Raana also sees opportunities to make educational content more accessible through video and automated distribution. While she embraces AI for operational efficiency, she remains committed to preserving the authentic, human element of the brand's educational content and professional demonstrations.

Her goal is to use technology to support meaningful customer relationships, not replace them.