At A Glance

Vince Speroni is the CEO and co-founder of Gotchies, the healthy underwear company. He’s also occasionally among the models for his company’s organic cotton underwear, which give men a sustainable and ethical alternative to the synthetic materials that can negatively impact men’s reproductive health. The company is still in its early stages, which means Vince’s story offers a window into the mindset you need to not just chase a dream, but inspire others to join you on that journey.

Who is Vince

Meet Vince Speroni, Co-Founder and CEO of Gotchies.

Vince’s entrepreneurial journey

After graduating college, Vince had a job lined up at Ernst & Young as an IT auditor. But both his parents had been entrepreneurs, and he had a hunger to do something similar. So he talked to some friends who were also leery of the corporate careers ahead of them and together they created an IT consulting business. “We started walking into small businesses,” Vince says, “Asking them if they needed help with anything. We had no business plan, no product, no sales pitch.” That IT consulting company they formed is still up and running. The idea for Gotchies was more personal. Vince had learned about the negative impacts that synthetic clothing and polyester can have on men’s health. He made a presentation on the topic at a weekly gathering he and his friends had dubbed “Saturday Speeches.”

“It was not a business idea,” Vince says. “I wasn't trying to do market research. It was literally just a topic that I've become frustrated by.”

When people asked about healthier underwear alternatives, Vince didn’t know of any. That need is exactly what Gotchies is trying to fill with its organic cotton men’s boxers and boxer briefs.

About Gotchies

Gotchies is the healthy underwear company, offering men an organic cotton alternative to the synthetic material that can be harmful to men’s reproductive health. Sales started in Februrary 2025 with Gotchies fulfilling orders out of the house shared by several of the founders.

Gotchies team structure

Gotchies is a lean, grass-roots company, the founders handling everything from sourcing the GOTS-certified cotton to fulfilling the orders. “We want to be in full control of our product because we're still in the early phases of our manufacturing,” Vince says. “We want to ensure everything is what we think it is.”

The CX factor

Gotchies is emphasizing the human touch early on, including hand-written thank you notes with orders and responding quickly to comments and questions on Instagram and other social-media platforms. Vince sees it as a story-driven enterprise, and he wants customers to understand the company’s values and its mission. “We want people to know us and our story and why we care,” Vince says. “If they vibe with the story then that may be when they buy the product.”

The extra mile

After Vince was spotlighted as part of an online wellness group, Gotchies got its first international purchase. That meant the order was subject to additional customs and shipping fees. Things only got more complicated when the company realized it sent the wrong size to the customer. Gotchies sent the customer a second package. He’d ordered five pairs of underwear. He got seven pairs, this time in the right size. The shipping was expedited with no additional costs to the customer. The result was a message from that customer in the online group vouching for both the product and the customer service as well as a five-star review.

“I was pretty disheartened to hear that we screwed up our first international order,” Vince says, “especially where the customer kind of stuck his neck out for us.  But the proactive reaction helped us get him back on our good side.”

Next steps

Gotchies sells men’s underwear. However, Vince says they’ve found the person most likely to make the purchase is a mother who’s buying for her husband. That has Vince thinking about creating a few organic women’s products to serve as an additional entry point for potential customers.  “Opening that door would double the chance of a person looking at the website and understanding the company,” Vince says. Vince could also see Gotchies expanding to men’s workout shorts at some point in the future.

Build your foundation first

Vince says the immediate priority is to develop a premium packaging experience that will help distinguish Gotchies from other apparel brands that don’t specialize in underwear. “We really want people to feel like they're getting something memorable with our underwear,” Vince says. Vince says part of the challenge is making sure that its packaging is feasible for the third-party logistics (3PL) companies that Gotchies may use in the future.

Vince’s advice to other entrepreneurs

It’s not about starting with the perfect plan, says Vince. I mean, if you’ve got an impeccable business model, that’s great, but you don’t have to sit waiting for lightning to strike. “Doing something is always better than doing nothing,” Vince says. “Over time, you’re going to refine what you’re doing.” Want to become a thought leader? Start a blog. Looking to sell something? Make T-shirts, learn E-Commerce so when you do have a great idea for a product you don’t spend the first year stumbling around. Vince’s second piece of advice is related to the first. “The plan always overcomplicates itself,” he says. “Whatever you think you're about to do, it's not going to go like that.” It’s going to require more money than expected. Some people are going to get upset. There will be mistakes. Deadlines will be missed. “Whatever plan you make is going to change,” Vince says, “You've got to be ready and excited for that.