At A Glance

Lucy doesn’t just sell products - she engineers demand. From using hormonal cycles to optimise sales to leveraging scarcity to drive revenue, her approach challenges traditional marketing wisdom. With a track record of scaling brands to millions, she proves that real growth isn’t about spending more - it’s about thinking smarter.

Who is Lucy Bloomfield?

Meet Lucy, the founder of Magic Marketer. 

About Magic Marketer

Magic Marketer is an AI-powered eCommerce platform that helps founders design scalable, high-performing, multi-channel campaigns—without needing a full-time team or agency.

With guided workflows across email, social media, paid ads, and SMS, founders can plan, create, deploy, and analyze campaigns in minutes.

By combining data-driven templates with proven marketing strategies, Magic Marketer empowers brands to drive consistent growth, streamline complexity, and reclaim their time—especially during peak seasons, where some users have doubled their sales.

Lucy’s Journey

Lucy’s journey into E-Commerce began when she built her skincare brand from the ground up, turning a $7,000 ad spend into 10,000 customers in just 18 months. “I started a skincare brand that I took from zero to 10,000 customers in 18 months using only 7,000 dollars in ad spend,” she says.

Her approach was rooted in strategic marketing and compelling storytelling. “Basically, how we did it was marketing campaigns—really great storytelling marketing campaigns—and timing them just right to get the most bang for our buck,” Lucy explains.

Over the past decade, she has helped over 200 businesses implement similar strategies, scaling brands from the ground up. “I’ve grown six million-dollar brands, a couple of $500,000 brands, and a lot of businesses from zero to $250,000,” she says.

Today, Lucy runs a consulting firm that helps companies implement these same strategies. “Now I consult with companies like Australia Post and Brunetti on implementing them,” she says. “My reason for reaching out is because, obviously, I have that brand experience. But also, I feel like the ultimate customer service is really great marketing that people want to buy from.”

Business Growth and Revenue Strategies

Lucy believes that customer experience goes beyond simply asking for sales. “My fundamental belief is that we shouldn't always be asking our customers for money,” she says. Instead, she sees great customer service as understanding customers on a deeper level—especially when working with women.

“When you have women customers, they’re going through a 28-day hormonal cycle. Who they are one week isn’t who they’ll be the next,” Lucy explains. “Men’s hormonal cycles reset every 24 hours, but for women, it’s a longer cycle. That impacts how they buy, how they interact with brands, and how they respond to messaging.”

Lucy has applied this insight directly to E-Commerce. “If you know what you’re looking for, you can track your women customers’ buying cycles inside Shopify sales data,” she says. “Then you can optimize for it. There will be times when they’re naturally more inclined to buy—and really great customer service means recognizing those moments while also adjusting when acquisition costs rise or engagement dips.”

This philosophy extends beyond marketing and into company culture. “We used to teach brands to market and sell all the time, but we found that for women-led brands, it’s a fast track to burnout,” Lucy says. “It’s a global issue—Stanford Medicine reports that four out of five women have autoimmune conditions caused by chronic stress and an unrelenting pace.”

Her solution? Cycle-syncing marketing and business operations. “We apply the same methodology to teams as we do to customers,” she explains. “Instead of a constant grind, we sprint-plan marketing teams around natural productivity cycles. Our clients typically make twice as much money in two weeks than they would in an entire month.”

By aligning marketing, sales, and operations with natural rhythms, Lucy has redefined what customer service really means - meeting customers where they are, when they’re ready, and in a way that’s sustainable for everyone involved.

Innovation and Adaptability

Lucy sees marketing as a tool for solving more than just sales challenges. “What we've noticed is that marketing campaigns can be used to solve all kinds of business objectives,” she says.

Beyond driving revenue, she believes marketing can improve hiring and retention. “If you're having an issue with the quality of applicants for roles, marketing can be fixed up,” Lucy explains. “If you have issues with staff retention, there are strategies you can apply within marketing to help with that too.”

Customer retention, in particular, is an area where Lucy has seen marketing campaigns make a major impact. “Another way to think about a marketing campaign is as a launch,” she says. “When launches are used successfully, brands tend to retain about 60% of their customers. The scarcity, the FOMO, the urgency—it hooks people and keeps them coming back.”

For E-Commerce brands, this approach isn’t just about making quick sales—it’s a long-term retention strategy. By structuring campaigns strategically, Lucy helps businesses keep customers engaged well beyond their first purchase.

Unique Approach

Lucy believes that one of the most effective ways for brands to increase revenue without increasing ad spend is by leveraging scarcity. “Honestly, share the limitations of your business with your customers,” she says. “That’s the essence of a highly-effective launch.”

By working with controlled supply, brands can manufacture demand. “We can only make this many products. If you don’t get it in time, we’re going to be sold out, and we cannot restock (or we don’t know when we’ll restock),” Lucy explains. “Just putting that constraint forward so that customers understand what’s going on, why taking action now matters and what the reason  is - it will increase urgency and sales.”

She calls this strategy “controlling supply to manufacture demand,” a tactic that has been used for centuries. “It’s a game as old as time. Diamond companies do this—diamonds are actually a dime a dozen, but companies restrict access to them to drive up value,” she says. “Brands can do the exact same thing to boost performance.”

By implementing these controlled scarcity tactics, businesses not only drive immediate sales but also increase their perceived value, making customers more eager to buy.

Slow and Steady Wins The Race

Lucy believes one of the biggest mistakes eCommerce brands make is not investing heavily enough in growth—especially when it comes to product development. “We had an amazing hero product that we got really good at acquiring new customers with,” she says. “But our downfall—or one of our downfalls—was not developing a suite of products to retain those customers.”

Without additional offerings, she explains, customers tend to move on once they’ve tried the latest trend. “It can really mess you up,” she says. “If you don’t give them a reason to keep coming back, they’ll find something else.”

For brands generating over $2 million a year, Lucy stresses the importance of strategic financial planning. “Speak to your accountant,” she advises. “Scaling a business requires reinvesting profits wisely, not just taking a salary too soon.”

Lucy loves the creativity that E-Commerce allows, giving brands the freedom to design their business models in unique ways. “You can design it in any way,” she says.

She finds inspiration in innovative strategies like those used by Greta Van Riel’s The 5th watches. “Greta launched the watches on the 5th of every month, and once they were gone, they weren’t available for purchase,” she explains. “I thought that strategy was really clever, because it was different and it leant into what drives people to buy”.

From highly seasonal businesses that only open their doors a few times a year to evergreen brands generating revenue month after month, the possibilities in E-Commerce are endless. “The power, the freedom, and the scale of what can be achieved is what’s so appealing about it,” Lucy says. “It’s kept me obsessed and fascinated for the last 10 years.”

Lucy’s advice for anyone entering E-Commerce is simple: create an exceptional product. “It’s so competitive out there, and real growth comes from that viral, word-of-mouth effect—when someone buys your product and all their friends follow.”

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